Shared Desired Collective Character and Excellence

For a 35-year-old, the development of 'Shared Desired Collective Character and Excellence' moves beyond theoretical understanding to active application and leadership. At this stage, individuals are often in positions to influence, shape, and contribute to the culture of their teams, organizations, or communities. The chosen primary tool, 'Fearless Culture: The Ultimate Guide to Creating a Culture of Innovation' by Gustavo Razzetti, provides a world-class, practical methodology—including the robust Culture Design Canvas—that directly addresses this need. It's not merely a book, but a comprehensive guide for diagnosing existing collective character, articulating desired virtues and behaviors, and implementing actionable strategies to foster excellence. It empowers the 35-year-old to become a culture architect, aligning individual values with collective aspirations and driving tangible change.

Implementation Protocol for a 35-year-old:

1. Individual Immersion (Week 1): The individual first reads the 'Fearless Culture' book thoroughly, paying special attention to the Culture Design Canvas and its underlying principles. They reflect on a specific collective (e.g., their work team, a volunteer group, a family unit) where they wish to apply these concepts, identifying current strengths, challenges, and initial ideas for desired character traits.
2. Stakeholder Identification & Preparation (Week 2): Identify key stakeholders within the chosen collective who would benefit from and contribute to a structured discussion on collective character. Prepare a clear, concise invitation explaining the purpose and potential benefits of a collaborative session using the Culture Design Canvas. Secure necessary resources (e.g., a quiet meeting space, a large printout of the canvas, digital collaboration tool subscription).
3. Facilitated Culture Design Workshop (Week 3): Organize and facilitate a dedicated workshop (ideally 3-4 hours) with the identified stakeholders. Using the principles and exercises from the book, guide the group through each section of the Culture Design Canvas: defining purpose, values, desired behaviors, decision-making processes, rituals, and metrics. Emphasize open dialogue, constructive debate, and consensus-building to articulate the 'Shared Desired Collective Character'. A digital whiteboarding tool (like Miro/Mural) can be invaluable for remote or hybrid teams.
4. Action Planning & Commitment (Week 4): Based on the articulated desired collective character, facilitate a session to identify 2-3 specific, high-leverage actions or initiatives that can be implemented in the short term to move towards this ideal. Assign clear ownership, timelines, and success metrics for each action. Secure collective commitment to these actions.
5. Iterative Review & Adaptation (Ongoing): Establish a rhythm for regular (e.g., monthly or quarterly) check-ins to review progress against the defined actions, celebrate successes, learn from challenges, and revisit the Culture Design Canvas as the collective evolves. This ensures the process is dynamic and adaptable, truly embedding the desired character and continuous pursuit of excellence.